New and flashy isn’t always better.
As reported by WWD, shoppers in China are looking for vintage, pre-owned pieces when it comes to luxury goods because rarity is becoming a bigger factor among high-end consumers. Sales of vintage items continue to rise because of brand fatigue from new, overexposed items. As consumers look for something more appealing, the stigma of pre-owned items is gradually fading first with bags and accessories and then with other items such as clothes. Especially given Asia’s large population of luxury consumers, the second hand item market has even greater potential to expand.